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MoreLight Advanced Vidder

Joined: 19 Feb 2005 Posts: 439 Location: New York
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Posted: Tue Apr 11, 2006 1:15 am Post subject: Lost on the internet |
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I found this article about Disney starting a program of FREE Lost episodes to be hosted online the day after the On-Air date for shows like Lost.
http://adage.com/mediaworks/article?article_id=108565
I think you may have to sign up to read it but its free. For those who couldn't be bothered to sign up just for 1 article here are some relevant tidbits:
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Web Users Can Fast-Forward Through 'Lost' but Can't Skip Ads
By Claire Atkinson
Published: April 10, 2006
NEW YORK (AdAge.com) -- ABC fleshed out details of its new online service of free programming today, outlining exactly how advertising will be embedded in broadcast video versions of its TV programming. As first reported by Advertising Age on Feb. 9, the Walt Disney Co. network will become the first broadcast network to offer a raft of top entertainment shows online for free.
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The advertisers surrounding online programming such as "Desperate Housewives" and "Lost" won't necessarily be the same as those supporting the shows' run on the network. ABC.com will make shows available the day after they air and consumers will be able to pause and move backward and forward between portions of the show, but won't be able to fast-forward through ads.
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At an investor conference in March, Walt Disney CEO Bob Iger said the new Web site was part of its plan to create "the network of the future." Making the shows more widely available is expected to help rather than hinder viewership of the traditional broadcast, and for those advertisers involved in product placement deals with the shows, the Webcast will not only offer additional eyeballs but further "engagement." As a greater proportion of marketers' ad budgets are expected shift into digital media this upfront, ABC's move is a way of capturing more of those dollars and driving traffic to its other broadband video offerings, such as news programming. |
Seems like a good idea for those who can't get eps via BitTorrent _________________
My lost music vids |
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Enchirito Council Member

Joined: 27 Jan 2005 Posts: 2211 Location: Billings, MT
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Posted: Tue Apr 11, 2006 1:25 am Post subject: |
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geez, that article glossed right over the most important question. What format(s) would they be available in? _________________
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MoreLight Advanced Vidder

Joined: 19 Feb 2005 Posts: 439 Location: New York
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Posted: Tue Apr 11, 2006 2:58 am Post subject: |
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True. The only definative statement was that they didn't want exclusivity like for Apple's current podcast shows. |
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Hobbes Council Member
Joined: 28 Jan 2005 Posts: 11211 Location: Vancouver, BC
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Posted: Wed Apr 12, 2006 3:38 am Post subject: |
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cool! What size are those things though?
If they do it, that'd be perfect. |
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MoreLight Advanced Vidder

Joined: 19 Feb 2005 Posts: 439 Location: New York
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Posted: Wed Apr 12, 2006 6:29 am Post subject: |
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Sorry Hobbes, I don't know what size they plan on implementing for the recap shows online but if I find anything out I'll be sure to keep you updated here. |
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cows23 Novice Vidder
Joined: 28 Jan 2006 Posts: 114 Location: my house
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Posted: Thu Apr 13, 2006 6:10 pm Post subject: |
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I think they'll just have them on the ABC video player where they put the recaps and not downloadable. |
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